Happy New Year Everyone
Pro Ambitions celebrates 30 years of transforming youth hockey. Learn how founder Jeff Serowik built the nation's premier hockey development program with elite coaching, European training methods, and proven NHL/D1 success.
June 30, 2026

We Are Celebrating 30 Years
So grateful for all the families, coaches, former teammates, and friends who have been a part of Pro Ambitions. A privilege and a pleasure for me.
I started Pro Ambitions when I was in college at PC with one camp over the summer, and grew it to become a leader in youth development after I retired from professional hockey. Thirty years is a long time in this sport, and I have seen a lot of programs come and go. What keeps us here is simple: we care about the players and we never stop working to get better. That matters more than any marketing campaign or flashy website.
How Pro Ambitions Was Built
We work tirelessly to put out the best product annually. The key is finding the best coaches to join our team to train the youth of the nation. Good coaching is not something you can fake over time. Players figure it out fast, and so do parents. The coaches we bring in understand that their job is to develop the player in front of them, not just run drills and collect a paycheck.
Our approach combines old school and new school training with unbiased eyes and positive reinforcement coupled with a rigorous training regime. I trademarked the Battle Camp curriculum, which we improve upon annually, and patented Mr. Assist, an off-ice training tool for passing. Passing is the biggest weakness in youth hockey development that can be worked on at home. Most kids spend their off-ice time on skating videos or stick handling, but the ability to find a teammate under pressure is what separates good players from great ones.
Combining European and American Training Methods
I believe strongly in combining European training methods with our American, more gritty approach. European hockey has always emphasized skating, puck movement, and spatial awareness. American hockey brings compete level, physicality, and a willingness to do the dirty work. You need both.
We bring in specialty European partners and specialists, D1 coaches, player coaches, and first-round draft picks to our AAA Camps at BU and PC. Exposure to that level of coaching at a young age changes how a player sees the game. Many Pro Ambitions alumni compete in the NHL, D1, and college hockey. Every player has their own bar, and that is what we want to learn about and help them achieve.
Our Coaching Philosophy
We program nationwide for all skill levels. Our team combines professional youth development coaches with exposure to elite-level training and mentorship. The word "elite" gets thrown around too much in youth hockey. To me, elite means elite effort, elite habits, and elite coachability. That applies to every age group and every skill level we work with.
Hockey is humbling and hard, which is a great thing. It teaches resilience, growth mindset, and the importance of never counting anyone out, especially youth players who develop and grow mentally and physically in different spurts. I have seen late developers go on to play at high levels because someone kept believing in them and kept pushing them. That is the part of this work I am most proud of.
Get Involved
Pro Ambitions Hockey is professional youth hockey development for ages 6 to 18.
Email us for help in finding a camp: info@proambitions.com
Schedule a free 30-minute call with Coach Henry to discuss your player's development goals.
View All Pro Ambitions Camps and Programs
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Frequently Asked Questions
What age should my child start attending a hockey development camp?
We work with players from ages 6 to 18, and there is no wrong time to start. That said, the earlier a player is introduced to proper fundamentals, the easier it is to build on them. Bad habits are much harder to fix at 14 than they are to prevent at 8. If your child is skating and showing interest, they are ready to benefit from structured development.
What makes Pro Ambitions different from other hockey camps?
The coaching staff and the curriculum. Anyone can rent ice time and run a camp. We have spent 30 years building a system, refining it, and bringing in coaches who have played and trained at the highest levels. The Battle Camp curriculum is not something we copied from someone else. It is something we built, tested, and continue to improve every year.
My kid is a late developer. Is there still a place for them at your camps?
Yes, and this is something I feel strongly about. Development is not linear. Some players peak early and plateau. Others are slower to grow physically but have the compete level and hockey sense to catch up and pass people. We look at the player in front of us, not the player we expected to see. The best thing a parent can do is keep them in a good environment and trust the process.
How does off-ice training fit into youth hockey development?
It is more important than most people realize. The ice is expensive and time is limited. What players do away from the rink is where real separation happens. Passing is a perfect example. Mr. Assist was designed specifically so players can work on passing mechanics at home without needing a rink or a teammate. The players who put in that extra work are the ones who show up to camp already a step ahead.
Apply It On The Ice
Ready to Put This Into Practice?
Pro Ambitions runs the largest youth hockey camp in North America. Train with coaches who wrote articles like this one.

